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The meaning of colors can vary depending on circumstances. It really all depends on what energy they are expressing at that point in time. When used in interior design or fashion, warm colors are said to arouse or stimulate the viewer, while cool colors calm and relax. This theory is based upon that fact that the eye adjusts when focusing on colors of different wavelengths. Red light waves have a longer wavelength than blue ones. The most striking instance concerns bluish hues in Traditional colour theory.

Black Beauty

  • Elegance
  • Sophistication
  • Formality
  • Power
  • Strength
  • Illegality
  • Depression
  • Morbidity
  • Night
  • Death

Hues of Black

It is the color of authority and power with associations of elegance, formality, death, evil, and mystery with fear of the unknown (black holes) creating an air of negativity with a secretive connotation (blacklist, black humor, 'black death'). Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color (black tie, black Mercedes). In heraldry, black is the symbol of grief. Black gives the feeling of perspective and depth, but a black background diminishes readability. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. It is popular in fashion because it makes people appear thinner and is stylish and timeless. Priests wear black to signify submission to God. Some fashion experts say a woman wearing black implies submission to men. Black outfits can also be overpowering, or make the wearer seem aloof or evil. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple.

Green Notes

  • Durability
  • Reliability
  • Environmental
  • Luxurious
  • Optimism
  • Well-being
  • Nature
  • Spring
  • Honesty
  • Optimism
  • Dark green = masculine, conservative, implies wealth, ambition, greed, and jealousy. 
  • Yellow-green = sickness, cowardice, discord, and jealousy. 
  • Olive green = traditional color of peace.

Hues of Green

Green is the color of balance and growth it can mean both self-reliance as a positive and possessiveness as a negative. It has great healing power and is the most restful color for the human eye as it can improve vision. It symbolizes growth, harmony, freshness, and fertility suggesting stability and endurance. In heraldry, green indicates hope.   Green has strong emotional correspondence with safety and is used when advertising drugs, medical and green products. It is a calming, refreshing color however, seamstresses often refuse to use green thread on the eve of a fashion show for fear it will bring bad luck.   Currently the most popular decorating color hospitals often use green because it relaxes patients just as people waiting to appear on TV sit in "green rooms" to relax. Green is one of three most popular food colors.

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