The meaning of colors have strikingly different meanings depending on the various cultures surveyed. It stands that even in Western societies, the meanings of various colors have changed over the years. But today in the U.S., researchers have generally found the following to be accurate. In Modern Color theory variances can have perceptual and psychological effects such as warm colors are said to advance or appear more active in a painting, while cool colors tend to recede; affecting the perception of depth. Color is a form of non-verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual.
The color of fire and blood, associated with war, danger, strength, power, determination, as well as desire, it is a very emotionally intense color as it stimulates a faster heartbeat, breathing, enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. Red brings text and images to the foreground, even Interior Decorators say that red furniture is perfect since it will attract attention. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. Use it when promoting energy drinks, games, cars, items related to sports and high physical activity or to evoke erotic feelings (red lips, red nails, red-light districts, etc.). It's used to indicate danger (high voltage signs, traffic lights) and red cars are popular targets for thieves. Red clothing makes one appear heavier and is not good for negotiations or confrontations. Red is energy, action, and oddly enough, the color of both anger and love. It is often used in restaurant decorating schemes because it is an appetite stimulant.
The meaning of silver is considered as ‘cleansing, illuminating and showing the way forward’. Silver is a powerful color which can bring about mental, physical and emotional harmony. Silver color meaning includes glamorous, sophisticated and distinguished. You are considered to be gentle, kind and sensitive if you like silver as it is associated with the higher self and spirituality. It is associated with the moon as well as the ebb and flow of tides. Silver is used for depicting things that are sleek, masculine and modern. Hence it is used in cars, men’s products and tools. In other parts of the world its meaning includes wealth, jewelry, pirates and treasure. It is known for technology and craftsmanship.
Purple combines the stability of blue and the energy of red. Purple is associated with royalty and symbolizes power, nobility, luxury, along with ambition. It conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. According to surveys, almost 75 percent of per-adolescent children prefer purple to all other colors. Purple is a very rare color in nature; because it is rare in nature, purple can appear artificial. It is a romantic color and the lighter the hue the more feminine the design. In advertising, bright purple is great when promoting children's products. Food researchers say that when humans searched for food, they learned to avoid toxic or spoiled objects, which were often blue, black, or purple.
In color psychology it is the color of the mind and intellect. It brings energy with associations of sunshine, joy, and happiness. It is optimistic and cheerful and in heraldry with indications of honor and loyalty; oddly enough it also suggests impatience, criticism and cowardice. Yellow produces a warming effect, speeds metabolism and generates muscle energy. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, yet, in promotion of children's products and items related to leisure it works well. It is the most difficult color for the eye to take in, so it can be overpowering if overused and may have a disturbing effect. Yellow enhances concentration, hence its use for legal pads. Yellow is very effective for attracting attention and is often associated with food or in advertising, as a highlight and when placed against black; this combination is often used to issue a warning. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended for use when selling prestigious, expensive products to men. It is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.
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